1. Providing quality and innovative products and services  at competitive prices
2. Building a vast and powerful distribution network
3. Establishing highly competent human resources
4. Performing fast and continuous improvement by  applying quality and quality management system.
5. Creating a safe and comfortable working environment by  implementing 5R and P2K3 programs
6. Complying with laws and other regulations and taking part  actively in protecting the environment.
7. Maintenance and manufacturing of good hygienic plastic in accordance  with the Food Safety System